Relatability Rules: Complex language can make your brand feel distant and unapproachable, like that high school chemistry teacher who always used big words. But simple ads? They grab attention, and they get the message across in a flash. Complicated ads? They're like those 10-page terms and conditions nobody reads. Whether your target audience is Gen Z or Baby Boomers, simple language bridges the generation gap.įaster Comprehension: In a world where attention spans are shorter than a goldfish's memory, simplicity is your secret weapon. Simple language is like a universal translator that ensures your message is crystal clear to anyone and everyone. So, why is simplicity the bee's knees in advertising? Buckle up, because we're about to break it down for you: Bee's KneesĮveryone Gets It: Ever heard the saying, "Keep it simple, stupid"? Well, that's the golden rule in advertising. If you want your message to hit home and your brand to stick out like a needle in a haystack, you've got to keep it simple, stupid! Let's face it, folks – in this fast-paced, meme-loving world we live in, nobody’s got time for complicated advertising mumbo-jumbo. Why, you ask? Because we're about to unveil the ultimate advertising hack: the magic of simplicity. Hey there, eager learners! Today, we're diving headfirst into the wild world of advertising, but we're ditching the jargon and complexity. Originally written by me on April 26, 2018, for this blog.Discover this simple secret: Why speaking simply and relatably is the key to winning hearts and minds. Sheindlin helps navigate the differences … with aplomb. The questions cover every kind of family situation… from living together and marriage, to children, divorce, remarriage, caring for parents and the inevitable end to it all: death.įinally, there are little comics throughout, like this one… not exactly funny… just … ugh… realistic. And sometimes, it feels good to get pissy and laugh a little. It’s the reality check of all reality checks. But if you know Judge Judy, you knew it would. Not gonna lie… it gets a little snippy in places. It’s funny, poignant and a bit of a reprieve from all the feel-goodies I usually read. You’ll laugh, you’ll cry… and you’ll figure out why she calls the book “Keep it simple, Stupid” because… wow… some of the questions! Her voice is heard in every word… and it’s as you’d expect: booming. Set up like a mini-therapy, question-and-answer session, a question is posed by one or two people in relationship (a husband and wife, mother and child, etc.) from their perspective… and Sheindlin answers. This book is about families… and everything that comes with them. Sheindlin knows! She’s seen it all in her courtroom over the last 20+ years… and people, it ain’t pretty. People – indeed! – create their own unhappiness. When she says, “People create their own unhappiness,” which she does in the Introduction of her book, you know the direction the book is going to take. What I like about Sheindlin’s book – and her show, when I get the chance to watch it – is that she says what I want to say. The court system isn’t known for warm fuzzies… and it doesn’t hurt to see things from this perspective… at least, every once in a while. While this is a problem in some arenas, I don’t see it as a problem for Sheindlin. The thing about most “tough love” books that I’ve read (and I’ve read a few) is that there’s not a lot of LOVE. Keep It Simple, Stupid (You’re Smarter Than You Look) by Judge Judy Sheindlin is not the first book to tackle family relationships with a dose of Tough Love. Gotta say, even though this book is eighteen years old, it’s still timely and worth a thoughtful chuckle or two. I’d read it years ago and liked it because I like HER. My copy is a formerly-loved library book and looks pretty thrashed. You know her, you love her (or hate her)… it’s Judge Judy Sheindlin.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |